Founder & Ceo
Steven Foong is the founder of Asian Asset Group ( AAG ) in 1987. AAG was his vision to build a strategic investment & trading bridge between businesses in the Far East and the UK. At that time internet communications were non-existent and relationships and 'trusts' were normally built upon years of face-to-face discussions to facilitate successful trade. Steven - AAG provided the 'trusted-bridge' which British corporates can rely upon for investment & trade facilitation, quality assurance for products & services and on time shipment deliveries.
Backed by strong research & development focus, he was able to identify and build businesses with capable and trusted management team to develop and produce quality products which were then exported to the UK and European markets. Through his close working co-operation with the manufacturers in Southeast Asia and East Asia, he sponsored many new factory start-ups and made many of these strategic partners into successful business ventures through this development journey.
Steven provided the ideas and confidence to the manufacturers to venture into new products and services out of their normal domain, and provided the international bridge to foreign markets which the manufacturers would normally not have.
Steven's professional career started in London, United Kingdom where he was with British merchant bank - Robert Fleming Merchant Bank (UK). The British bank also operated Asia's largest merchant bank & Fund management company at that time – Jardine Fleming ( Hong Kong ). Steven was the Economist responsible for Southeast Asia investments where he worked in their international investment & fund management division looking after Insurance and Institutional pension funds. His understanding of the economic and political developments of the "Far East" as it was known then, was both challenging and rewarding being one of the pioneer foreign investors to invest into the 'Public equity' markets in these emerging countries in Asia during that time.
Throughout his working career, he has been involved in many successful companies from manufacturing Household products, Food processing, Agriculture & mineral resources, Plantations & Refineries, Transportation & Logistics, Waste management & Renewable energy and Oil & Gas industry to name some examples.
With the combination of Steven's network and AAG's subsidiary / affiliate companies and business partnerships, the Group has representation in many countries and it provides the platform to identify strategic partners and business collaborations with shared values.
Steven continues to enjoy identifying and investing in good Management, new business opportunities and/or joint ventures / collaborations as part of his interest to build successful businesses and partnerships.
Building on more than 30 years of Asia and global trade experience, he has garnered extensive industry knowledge and operational experience in a wide array of industries and coupled with his merchant banking investment foundation he continues to significantly value-add to the business ventures he gets involved with.
He holds board positions on publicly traded companies and senior positions in an advisory role working with MNCs to plan and oversee corporate development activities in Asia. He also sits on the Trade & Investment Committee at the Malaysian International Chamber of Commerce International ( MICCI ).
Steven graduated from Middlesex University (UK) in Management & Finance, and is a Fellow of the Chartered Management Institute (UK) (FCMI), and a Certified Financial Planner (CFP)